2010 Chevrolet Camaro Transformers Edition revealed

Honestly, we didn't think Chevy was serious when they talked about developing a "Bumblebee" edition Camaro based on the lovable, bumbling character from the Transformers movies. But one cannot deny the popularity of said movies, and it seems like a potentially good financial move for GM, which is on the rebound from financial difficulties.

So at Comic-Con, the big comic convention (get it?), GM made it offcial by rolling out the yellow Camaro to the public for visual consumption. The apprearance package costs a mere $995 and can be applied to LT (V6) and SS-trim Camaros in Rally Yellow with or without the optional RS package.

The package includes Autobot insignia fender badges and wheel caps, an embroidered Autobot insignia on the center console, gloss-black rally stripes with Transformers logos, and Transformers-logo doorsill plates.

PRESS RELEASE:

Chevrolet announces the 2010 Camaro TRANSFORMERS Special Edition

DETROIT - Fans of the new Camaro and the blockbuster TRANSFORMERS movies can now combine their love of the car and the films with the Chevrolet Camaro TRANSFORMERS Special Edition announced today at Comic-Con in San Diego.

"When the first TRANSFORMERS movie was setting box office records, we had countless customers asking to purchase the 'BUMBLEBEE' Camaro," said Karen Rafferty, product marketing director, Chevrolet. "Now, they can buy one with the new Camaro TRANSFORMERS Special Edition. Streets all over North America will be buzzing in no time."

Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with TRANSFORMERS design cues add to the car's status as a 21st century sports car.

"Hasbro is thrilled to team up with Chevrolet and excited to see the Camaro TRANSFORMERS Special Edition come to market for our fans to enjoy," said Samantha Lomow, Global Brand Leader for TRANSFORMERS at Hasbro. "The yellow Camaro with the black stripes has become so iconic and closely associated with the BUMBLEBEE character that this edition was a natural fit for both companies."

While the aggressive styling of the Camaro is unmistakable, true TRANSFORMERS fans will notice some of the unique, but subtle features of the Camaro TRANSFORMERS Special Edition.

The 2010 Chevrolet Camaro TRANSFORMERS Special Edition includes the following:

* AUTOBOT® shield on the driver and passenger side panels
* AUTOBOT® shield on each of the four wheel's center cap
* AUTOBOT® shield embroidered on interior center console
* "TRANSFORMERS" logo on driver and passenger doors' sill plates
* "TRANSFORMERS" logo embedded into the hood rally stripes
* High-gloss black center rally stripe package
* Manufacturer's suggested retail price of package: $995

Dealers are now taking orders for this car. Customers can order the TRANSFORMERS Special Edition as either a Rally Yellow LT or SS model. The optional RS appearance package can also be added.

The V6-powered Camaro uses a 3.6L engine with variable valve timing to optimize performance and fuel economy. It is SAE-certified at 304 horsepower (227 kW) and 273 lb.-ft. of torque (370 Nm). A six-speed manual transmission is standard with the 3.6L engine; a Hydra-Matic 6L50 electronically controlled six-speed automatic, with TAPshift control, is available.

The high-performance Camaro SS is equipped with a powerful 6.2L V-8, with a choice of a six-speed manual or six-speed automatic transmission. Manual transmission-equipped models receive the LS3 engine, SAE-certified at 426 horsepower (318 kW) and 420 lb.-ft. of torque (569 Nm). It is paired with a TR6060 six-speed transmission.

A new, L99 V-8 engine is used on automatic transmission-equipped SS models. It is based on the LS3, but also includes GM's fuel-saving Active Fuel Management feature. It is SAE-certified at 400 horsepower (298 kW) and 410 lb.-ft. of torque (556 Nm). It is matched with a Hydra-Matic 6L80 six-speed transmission that helps delivers an EPA-estimated 25 mpg on the highway.

About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that go from "gas-friendly to gas-free," Chevy has nine models that get 30 miles per gallon or more on the highway, and offers three hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Next year, Chevrolet will offer the Chevy Volt, an extended range electric vehicle that will travel up to 40 miles without using any gas at all. Chevy delivers expressive design, spirited performance and provides the best value in every segment in which it competes. More information on Chevrolet can be found at www.chevrolet.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

Chevrolet to offer Bumblebee Camaro, but no Indy 500 Pace Car?

It's just a sign of the times. The four previous iterations of the Chevrolet Camaro Indy 500 pace car sold in the thousands, but this year the only one you will see was the one in the race itself. A spokesman said "In order to keep special editions special, we can't go to that well too often."

A well that they will be tapping, however, is that of the mega hit Transformers and the upcoming sequel, Revenge of the Fallen. Rumor has it that Chevy will indeed offer a limited edition Bumblebee Camaro. The car, available with either V6 or V8 power, will be available for order June 1 and the first cars are scheduled to roll down the assembly line on the 24th of that month, which, not coincidentally, is the same day the movie is scheduled for released in the U.S.

GM bringing Bumblebee 2 to Chicago Auto Show

GM will be introducing us to the new Bumblebee from the movie Transformers: Revenge of the Fallen at the upcoming Chicago Auto Show. He's the same Bumblebee from the first film, but the Camaro into which he transforms has been spiffed up for the sequel with a new front bumper, chin spoiler, hood scoop and different wheels. Whereas the first Bumblebee was based on the Camaro Concept, it appears that the new one is based on the actual production car.

Joining the orange Camaro in Chicago will be other characters from the film in their car forms. New additions to the sequel brandishing a GM badge include a 2010 Chevy Volt called Jolt, a Chevy Spark called Skids and a Trax concept called Mudflat (together known as the Twins), and a character called Sideswipe based on the still-yet-to-be-revealed Corvette Centennial Concept.

PRESS RELEASE

On Wednesday, February 11, 2009 Chevrolet and Paramount Pictures are proud to announce the return of BUMBLEBEE ™ to the Chicago Auto Show, in anticipation of the upcoming movie, "Transformers: Revenge of the Fallen." BUMBLEBEE ™ , the heroic AUTOBOT ® based on the Chevrolet Camaro concept, will appear for the first time in public with other new Chevrolet "characters" from the film at a press conference scheduled to begin at 10:15 am CST in the Chevrolet exhibit at McCormick Place.