Video: Ralph Gilles discusses the future of the Dodge Viper

While everyone anxiously awaits some news regarding the future of the Dodge Viper, there has been much speculation about what the brand will become. Will it be reborn as a purpose built sports car or race car? Will it retain much of its current traits and stay similar to the current car?

While Dodge CEO Ralph Giles takes the time in this video to discuss the current Viper and its pending retirement, he does not clue us in to any future Viper news. He does, however, acknowledge that demand for the outgoing 2010 Viper is very strong, and Dodge is considering building more ACR-X models to meet demand. Gilles also tells us that consumer demand is shaping decisions for the future of the brand.

Video: Dodge Viper ACR-X on the dyno

There's something undeniably pulse quickening about race cars, and the brutal power that their engines produce. Perhaps it is the raw and purpose built nature that draws us to them, maybe it is just the fact that they are fast.

The Dodge Viper ACR-X is both purpose built and fast. It forgoes the stock Viper's catalytic converters, adds forged pistons, modified calibration, and long tube headers. All that is good for 640 horsepower and 605 pound feet of torque.

The video above shows the 8.4L V10 going through it's paces courtesy of Dodge engineers. As you will see, there's nothing more mesmerizing than the sound of the engine coupled with the ominous red glow of those long tube headers.