Hurst to offer personalization options to make your own custom car

In this world of personalization, it would seem only a matter of time before someone would offer custom, build-to-order muscle cars. And legendary shifter maker Hurst is stepping up to the plate to offer such a service to those eager to set themselves apart from the masses.

The new Hurst Garage, located in Irvine, California, is opening its doors to owners of late model Camaros, Mustangs, and Challengers for personal customization. Each car will get a dash mounted plaque and certificate of authenticity, along with having its VIN go in the Hurst archives.

"Hurst Garage will allow current owners...to bring their cars to the Hurst facility and have them customized to their taste, with any of our Hurst products,” said Nate Shelton, president and chairman of Hurst Performance Vehicles.

Source: Motor Trend

Hurst Competition/Plus Dodge Challenger

Hurst has just announced it's latest version of the Dodge Challenger at the NHRA Motorsports Museum in Pomona, CA. Dubbed the Competition/Plus package, it's not sporting the typical white and gold colors that have become synonymous with the Hurst brand.

The Competition/Plus package was developed in an effort to provide a more economical way for Challenger owners to upgrade their rides, and for those who wanted to have a Hurst that didn't necessarily have to be gold. The package is named after one of the company's legendary shifters.

Only the essentials are present: Hurst 20-inch alloy wheels, color-matched leather inserts and stitching for the interior, matte black exterior accents, and of course a Competition/Plus shifter. Pricing has yet to be announced, but full details should be available soon.