HPP Daytona conversion - a closer look

One of the real showstoppers at SEMA was this converted Dodge Challenger turned retro Daytona. Heide Performance Products is behind this retro ride, and their president, Gordon M. Heidacker, has been in the car business for 23 years. Heidacker started HPP to fill, "a general hole in the market for accessories and upscale vehicles that could be converted into passionate expressions of metal, glass, plastic to become rolling art."

And a rolling piece of art the Daytona is. Heidacker had a conversation with Chrysler explaining what he and his team wanted to do. And if Chrysler liked it, they'd fund it. But, as Heidacker points out, they "Delivered that proposal to Mopar exactly 1.5 hours before they declared bankruptcy. So we decided to internally fund the project."


Performance:
Supercharged 5.7 L V-8 (600 HP est.) Vortech Supercharger
K&W Coil Over Adjustable Suspension (Vehicle lowered 3.5")
Magnaflow Cat Back System 3" with Custom Side Exit Exhaust Tips

Interior:
Seat Inserts and Logos
Custom Shifter and Shift knob
Custom Floor mats and Trunk mat
Custom Black Face gauges, with Chrome bezels and pointers
Color matching trim bezels (Gauges, Center Stack, Console)
HPP Badging on doors
Daytona Dash Badge

Exterior:
Custom front Daytona / Superbird nose with active hidden headlights
Custom Side Rocker covers
New Aluminum hood with custom hood power scoop
Custom Hood fender vents
Custom Rear Daytona / Superbird wing
Custom rear fascia with Side Exit Exhaust
Repositioned Side marker lights
New rear tail lights and center Daytona bezel
Custom Graphics
Custom door detail

SEMA 2009: HPP Dodge Challenger Daytona

The Daytona/Superbird was built during a time when manufacturers would do anything for a competitive advantage in NASCAR. It wasn't really supposed to even sell, but it's cool race car looks have earned it a place in muscle car lore.

HPP brought out a new version to SEMA, based on the new Challenger. Although it packs a standard no frills 5.7L Hemi, it's the outside that counts. The whole car screams Hot Wheels, and just looks plain awesome.