2011 Mopar Challenger Drag Pak to have Viper V10

The Dodge Challenger Drag Pak, which made its debut back in 2009, is the very definition of a factory prepped drag-ready car. All that have been produced so far have been snatched up quickly, proving that there is indeed a market for a turnkey racer.

The big news for 2011 is that the Drag Pak is is moving on from the 6.1 liter Hemi it has been using for power, and replacing it with an 8.4 liter, Viper V10 backed up with a two speed automatic transmission. Power output is identical to the now defunct Viper at 600hp and 560 lb-ft of torque.

Other race only goodies include built in roll control, body in white construction, fuel cell, polycarbonate door windows, lightweight front brakes, and race style wheels and tires.



Three packages are available. The Competition Package costs $7,950 and features an eight point roll cage, six point safety harness, and mesh window net so you can enter and exit Dukes of Hazard style. The Mopar Body Logo Wrap will cost $950, and if you don't like white for an additional $6,800 you can have one of an assortment of colors.

If you want one, you better hurry. Only 70 examples will be produced, with a starting price of $85,512.



Press Release

Mopar® Introduces 2011 Challenger Drag Pak for Sportsman Racers
This One Has a V-10 and is Race-ready

Mopar® Challenger V-10 Drag Pak built for sanctioned NHRA Stock and Super Stock configurations
Priced at $85,512, Mopar to build 70 serialized units
Production starts 1Q 2011, applications available now at local Dodge dealerships or at www.mopar.com
Past Mopar Challenger Drag Pak model-year programs sold out (2009 and 2010)

October 1, 2010 , Auburn Hills, Mich. - Racers rejoice. Mopar® is dropping a V-10 into the iconic Dodge Challenger.
The new race-only V-10 powered rear-wheel drive 2011 Mopar Challenger Drag Pak features an 8.4-liter 512 cubic-inch engine with a 2-speed automatic transmission. Mopar will showcase its new drag car this evening at the Dodge Viper Owner's Invitational in Salt Lake City. The vehicle will then make its way to the Specialty Equipment Market Association (SEMA) show in Las Vegas from Nov. 2-5, and the Performance Racing Industry (PRI) show in Orlando from Dec. 9-11.

"With the introduction of our new 2011 Mopar Challenger Drag Pak, Mopar will be the only place to get a factory-built V-10-powered race-ready drag car," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "Mopar's new Challenger Drag Pak is a race rocket that will appeal to racers, collectors, dealers, and Dodge Viper owners."

Based on the 2011 Dodge Challenger and finished in a Stock Eliminator and Super Stock configuration, the 2011 Mopar Challenger V-10 Drag Pak is the first and only 500-plus cubic-inch V-10 drag-race package car. The car features competition wheels and tires, a Mopar solid rear axle with performance gear ratio, a 2-speed drag race transmission with integrated roll control, a complete competition fuel system with fuel cell, and a complete interior with gauge package.

The Mopar Challenger V-10 Drag Pak features a Bright White paint scheme with color options. The Manufacturer's Suggested Retail Price (MSRP) is $85,512 and production begins early next year.

Mopar offers three options with this vehicle. First, the Competition Package includes an eight-point roll cage, six-point safety harness and a mesh window net (MSRP: $7,950, part number P5155820). Second, a Mopar logo body wrap (MSRP: $950, part number P5155892) and a range of body colors (MSRP: $6,800, part number P5155893). With the Competition Package, the car is ready to go down the drag strip.

Orders must be submitted using the Mopar Challenger V-10 Drag Pak Application, which is available now at www.Mopar.com, the Mopar Direct Connection Tech Line at 888-528-HEMI (4364), or a local Dodge dealer. Customers should work with their local Dodge dealer to submit their application.

2011 Mopar Challenger V-10 Drag Pak Highlights

Identification plate with unique serial number sequence
Primed and painted body, color options available
512 cid V-10 engine
Unique engine calibration
2-speed automatic transmission with shift assembly and built-in roll control
Special body-in-white modified for drag racing
No windshield wiper assembly
No HVAC system (includes block off plates)
No rear seats
No power-steering system
No underbody heat shields
Complete fuel cell assembly
Race headers with collectors
Modified tunnel for transmission clearance and one-piece drive shaft
Raised floor above differential for solid-axle conversion clearance
Polycarbonate door windows
Smart-glass door window system
Solid engine mounts
Mopar solid rear axle
Lightweight seats to accommodate 6-point harness
Special modified K-member with drop-out crossmember
Lightweight drag-race only front brake assembly
Manual rack-and-pinion steering
Front chin spoiler
Lightweight cooling module with electric fan
Lightweight instrument panel assembly
Special cable-operated decklid release
Special cable-operated throttle pedal and linkage
Race-style wheels and tires

2011 Dodge Challenger SRT to have 475hp, increases across the board

In the ever changing modern horsepower wars, it was inevitable that we see a healthy bump for the Dodge Challenger. After all, it is by far the heaviest of the trio of modern muscle, alongside the Mustang and Camaro. And now this leaked info from a Dodge dealer document confirms that both the V6 and V8 variants of the 2011 Challenger will get more ponies.

The 3.6 liter V6 will get a nice increase up to 305hp and 268 lb-ft of torque. This constitutes a 50hp jump from the 2010 model's 3.5, along with an increase of 18 lb-ft of torque.

The 5.7 liter Hemi will see 379hp and 410 lb-ft, and the range topping SRT gets 475hp and 460 lb-ft from it's 6.4 liter V8. That represents a 50 hp increase for the big 6.4 and a whopping 40 more pound feet of torque. The 5.7 destined for the R/T model only sees a modest increase of 7 horsepower and ten pound feet.

Dodge releases pictures of 2010 Mopar Challenger

Mopar has long been a name synonymous with Chrysler performance, and has also long been a supplier of go fast parts. And now they have their name on a tuned version of Dodge's Challenger, the 2010 Mopar Challenger. And with only a reported 500 examples being built, you may want to hurry if you hope to own one.

The cost of entry is $39,000 for the manual transmission equipped version, or $38,000for the automatic. A hood scoop and some accent colors don the outside, while the inside sports Mopar logos, seat thread accents, and a new steering wheel. Drivetrain is the standard, untouched R/T spec Hemi.

Chrysler announces limited edition Mopar '10 Challenger

Mopar is a name that most Chrysler enthusiasts should be quite familiar with, but they are also a parts provider for all things aftermarket. While you have always been able to get parts from Mopar, now they are offering an entire car.

The Mopar '10 Challenger hits dealerships next month with a host of goodies. Based on an R/T Challenger, it adds a hood venting system, cold air intake, front strut brace, engine cover, and strut tower brace to the mix.

On the inside, you will find Katzkin leather seating, Mopar shift handles, leather wrapped steering wheel, and a serialized dash plaque. Only 500 of the Mopar '10 Challengers will be built, starting at $38,000. Hit up the press release below for more details.

Chrysler Group LLC to Introduce Mopar® '10 Challenger

Company Continues to Leverage, Grow Mopar Brand

- Mopar '10 will be available in August
- Pricing starts at $38,000, which includes destination
- Five hundred special-edition cars to be built, customers may pre-order now

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar '10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. "Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for Mopar '10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.

"Mopar '10 has a wicked, sinister appearance that will turn heads." said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. "The Mopar brand resonates with hard-core enthusiasts, and this car will too."

Dodge and Mopar collaborated to create Mopar '10, a "Mopar modified" 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar '10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar '10 car cover also comes with the vehicle.

Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar '10 logo and Mopar branding throughout.

Every customer who purchases a Mopar '10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar '10 merchandise.

2011 Dodge Challenger SRT8 to hit 480hp?

With the horsepower wars hitting their stride (with even Hyundai possibly joining the fray, the good looking but heavy Dodge Challenger needs a little boost in power to keep up with Ford and Chevy. And rumor has it that this is exactly what the updated 2011 Dodge Charger will receive, with the SRT8 potentially receiving a bump of 55 horses to 480.

According to Allpar, the car will also receive an 8 speed automatic transmission, the R/T will keep the same power levels, and the V6 motors will receive a 40hp bump to gain a total output of 290hp and 270 lb-ft of torque. Other changes are minor cosmetically and structurally, and you can check them out at Allpar's site.

SpeedFactory 2010 SF600R Challenger

Although recent news has been all Mustang, all the time, don't forget there are other exciting things going on with the Chevy Camaro and the Dodge Challenger. SpeedFactory is bringing us another tuned to the gills Challenger, and this one has some serious hardware.

The SF600R features a 6.1 Hemi stroked out to 7.0 liters (426 ci, ironically) that pumps out over 600 horsepower with no power adders. All that motor is backed by a six speed manual, upgraded brakes and suspension, and unique BBS wheels. Price? $73,900. Check out the press release below for all the details.



Press Release

SpeedFactory Introduces the 2010 SF600R Challenger

Atlanta, April 20, 2010 – SpeedFactory, the leader in modern Mopar supercars, today announced the industry's first 6spd manual, 600 HP 'SF600R' Challenger, as part of their complete line of 2010 Mopar supercars.

The 'R' designation in the SF600R Challenger denotes a SpeedFactory hi-performance, normally-aspirated, bored, stroked and balanced 6.1L Hemi block, increasing the displacement to 426 cu. in. (7 liters).

This modern 426 powerplant has an all-forged rotating assembly and features CNC ported aluminum heads with new valves, guides, seals, Bee Hive springs and titanium retainers. A custom Comp hydraulic cam along with an 85mm throttle body works with a CNC machined stock manifold that is port matched with a blended plenum to produce a dyno-proven 595-605 HP on premium-grade 91 octane pump fuel.

Additional SpeedFactory performance modifications include a CARB- certified high volume air intake and Corsa stainless steel cat back exhaust system for better breathing. The increased power is managed with a Centerforce clutch and a Getrag IRS with 1000 HP half-shafts. Handling is improved with performance springs and sway bars as well as additional front and rear strut tower braces. The SF600R Challenger rides on premium Michelin Pilot Sport PS2 tires mounted on staggered 20" BBS Black Edition CH-R flow-formed wheels.

The SpeedFactory Signature package is also included on the SF600R and features a serial numbered plaque along with SpeedFactory exterior badging and graphics. Inside the SF600R features premium leather seats and door panels embossed with SpeedFactory branding as well as custom floor mats.

On the addition of the SF600R Challenger to the SpeedFactory line-up, Mike Brillanti, President, SpeedFactory Cars stated "This car offers supercharged power in a normally-aspirated, 6spd manual package. It's a true enthusiast's car and it enables us to widen the appeal of SpeedFactory products to now include a 600HP vehicle for those enthusiasts who prefer a 'normally-aspirated' powerplant. We offer the SF600R with either a 5spd automatic or the 6spd manual transmission. "

The 2010 SF600R Challenger is priced at $73,900. and is available for immediate delivery.

SpeedFactory Selected to be the Exclusive Distributor for the new BBS Flow-Formed CH-R Road Wheel

Atlanta, May 5th, 2010 – SpeedFactory, the leader in modern Mopar supercars, has been selected to be the exclusive distributor for BBS's new flow-formed CH-R road wheel for all Chrysler and Dodge applications.

The prototype CH-R road wheel for Chrysler/Dodge applications was first introduced to the US market when it appeared in Mopar Alley on SpeedFactory's 700HP "SF700R" Challenger at the 2009 SEMA Show.

The BBS designed and manufactured CH-R wheel employs the company's pressure cast and flow-form technologies to achieve a superior stiffness-to-weight ratio and is used on factory built race cars from Ferrari and BMW. The CH-R features back milled spokes, laser etched 'Motorsports' lettering on the wheel center and a unique stainless steel rim protector.

Available as a direct replacement for the factory wheel on the new generation Dodge Challenger and Dodge Charger in 20" X 9" dimensions, the CH-R allows current owners to retain the stock OEM tire. It is also available in a staggered format with a 20" X 9" front wheel and 20" X 10.5" rear wheel that enables owners to run an even wider rear tire, up to 295 X 35 X 20. SpeedFactory will offer the CH-R in 'satin black' as well as a 'diamond silver' finish.

Mike Brillanti, President, SpeedFactory Cars on the collaboration with BBS says "superior high performance parts are a prerequisite to building a SpeedFactory supercar and we required a wheel that was very stiff, durable and as light as possible. The BBS developed CH-R is all that plus it's a tremendous value. It adds a serious motorsports edge to our cars .....We're thrilled to be the exclusive distributor and to be able to offer the CH-R to all our SpeedFactory customers "

The SpeedFactory CH-R, in both satin black and diamond silver, retails for $749.

About SpeedFactory
Based near Atlanta, GA, SpeedFactory is a specialty vehicle company focused on unleashing the performance potential of modern Dodge/Chrysler vehicles and builds enhanced, high-performance modern muscle cars such as Dodge Challengers, Chargers, and Chrysler 300's. SpeedFactory offers supercharged, big block, and naturally aspirated performance packages with limited power train warranties on certain vehicles and configurations. SpeedFactory sells complete turnkey vehicles and parts, and enhances existing customer cars thru select Dodge/Chrysler dealerships. SpeedFactory is a division of Landmark Automotive Group, LLC.

Dodge celebrates 40 years of performance with Furious Fuchsia Challengers, 15 most popular performance upgrades revealed

Back in the day, folks liked their Mopar muscle cars in some pretty funky colors. Plum Crazy and Panther Pink, and all sorts of vibrant colors were a guarantee that you would attract attention. Now Dodge is reaching back to the past with the insanely bright, almost pinkish Furious Fushia color for it's Challenger.

According to Dodge president and CEO Ralph Gilles, the introduction of the retro color celebrates "four decades of Challenger performance." We'll just stick with black, thanks.

In other Mopar news, it seems that the average Dodge Challenger owner spends about $600 on accessories and performance parts from Chrysler's Mopar catalog. Strangely enough, the most popular item are the brushed stainless steel door sill guards.

See the press release below for the complete list of Mopar's top selling Challenger accessories.

Press Release

Dodge Celebrates Four Decades Of Challenger's Muscle-car Heritage With Limited-edition Furious Fuchsia Models

2010 Dodge Challenger Furious Fuchsia editions commemorate 40 years of Dodge muscle-car performance
Limited-edition Furious Fuchsia exterior answers customers' desire for the return of more Dodge brand high-impact heritage paint hues
2010 Dodge Challenger R/T Classic edition is available in all-new Pearl White performance seats and Bright White A-line body-side R/T stripes
Dodge Challenger SRT8® Furious Fuchsia edition features unique 20-inch SRT forged aluminum wheels with Satin Black painted pockets, serialized dash plaque, Pearl White leather SRT performance seats with Furious Fuchsia accent stripe and retro-inspired chromed quad exhaust tips
Limited-production run of Dodge Challenger R/T Classic editions and only 400 Dodge Challenger SRT8 editions in Furious Fuchsia available
Auburn Hills, Mich., Feb 8, 2010 - Two of the wildest and rarest 2010 Dodge Challenger models will soon be available to Dodge fans and collectors to commemorate 40 years of Dodge Challenger performance; the 2010 Dodge Challenger R/T Classic and Challenger SRT8® Furious Fuchsia editions. With its Furious Fuchsia Pearl Coat exterior paint and all-new Pearl White leather performance seats, these limited-edition Dodge Challenger models deliver the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful HEMI® V-8 engines and technology-now in one of the most significant hues.

"Commemorating four decades of Challenger performance, the new R/T Classic and SRT8 Furious Fuchsia editions modernize one of the most memorable hues from 1970 to create a modern muscle-car that exudes more performance, passion and even more nostalgia," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President-Product Design, Chrysler Group LLC. "As an ode to our Dodge fans, these highly collectible models feature all-new Pearl White leather performance seats with Furious Fuchsia accents to deliver a customized, yet contemporary look to the heritage-inspired interior. Sum it all up, and Dodge is delivering a muscle-car tribute that no other manufacturer can even match."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Furious Fuchsia Pearl Coat is $35,140, while the high-performance SRT8 model is $45,150 (both prices include $725 destination). Both Furious Fuchsia editions will be available for order at Dodge dealerships nationwide in March.

2010 Dodge Challenger R/T Classic Furious Fuchsia
Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Furious Fuchsia edition features dual throwback A-line body-side R/T stripes in Matte Black or Bright White. Completing the look are "Challenger" fender badges in classic script, large 20-inch polished-aluminum heritage wheels with all-season performance tires, classic egg-crate grille with heritage "R/T" badge, body-color rear spoiler, functional hood scoop and bright racing style fuel-filler door.

On the interior, the trapezoidal theme of the door-panel and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with exclusive Pearl White performance seats accented with Dark Slate Gray and Furious Fuchsia French-seamed stitching as a factory-installed option. Monotone Dark Slate Gray leather performance seats and center console armrest with Furious Fuchsia accent stitching are standard.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Furious Fuchsia edition includes the performance-minded Track Pak with precision-shift "pistol-grip" shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum "throatiness." And when it's time to deliver, the Furious Fuchsia R/T Classic can accelerate from 0–60 mph in less than six seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Furious Fuchsia
If the tire-smoking Furious Fuchsia R/T Classic is not exciting enough, the 400 ultra-exclusive 2010 Dodge Challenger SRT8 versions delivers even more punch with a 6.1-liter HEMI V-8 engine-with engine block lacquered in original HEMI Orange paint-producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Furious Fuchsia is based on the 2010 Dodge Challenger SRT8 and features several standard equipment upgrades, including all-new Pearl White leather SRT performance seats with Furious Fuchsia accented stripe, unique 20-inch SRT forged-aluminum wheels with Satin Black accents, serialized dash plaque indicating the limited production series of 400 and retro-inspired chromed quad-exhaust tips.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 Furious Fuchsia Editions
Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Furious Fuchsia Pearl Coat will start in May 2010 at the Brampton Assembly plant in Brampton, Ontario, Canada. These special-edition coupes will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Dodge Charger SRT8 sedans.

Mopar(R) Announces Best-Selling Performance Parts and Accessories for 2010 Dodge Challenger

Mopar crashes Challenger's 40th birthday party bearing performance parts and accessories

AUBURN HILLS, Mich., Feb. 15 /PRNewswire/ --

Mopar offers an array of performance parts and more than 100 accessories for the Dodge Challenger lineup
Complete list of Chrysler, Jeep, Dodge and Ram performance parts and accessories is available at www.mopar.com
Mopar is bringing a truck-load of performance parts and accessories to Dodge Challenger's 40th birthday party.

"Dodge Challenger is one of our most accessorized vehicles," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group LLC. "Unlike any other automotive aftermarket company, Mopar parts and accessories are specifically designed, engineered and quality-tested to further enhance the performance and appearance of our Chrysler, Jeep, Dodge and Ram vehicles. This results in Dodge Challenger owners spending more than $600 on Mopar accessories."

The 2010 Dodge Challenger is available in three models - SE, R/T and SRT8. With cutting-edge technology and ultimate performance in two available HEMI® V-8 engines, Dodge Challenger delivers on the brand's "bold, powerful and capable" credo.

Following are Mopar's best-selling accessories for Dodge Challenger:

1. Door-Sill Guards: Mopar's brushed stainless steel guards make scratches to the interior sills a thing of the past. Manufacturer's Suggested Retail Price (MSRP): $140

2. Vehicle Cover: Dodge Challenger owners may cover their prized possession with Mopar's vehicle cover. Protection from ultraviolet rays, dirt and other pollutants is available with a washable cover that features a Dodge Challenger logo and elastic edges. MSRP: $323

3. Chromed Fuel-Filler Door: A chromed custom fuel door complements Dodge Challenger's exterior paint colors and provides the retro look of muscle cars from the past. MSRP: $176

4. Rear Deck-Lid Spoiler: Mopar's "go-wing" spoiler attracts additional attention for the owner who is looking for that enhanced heritage look. MSRP: $316

5. Splash Guard Kits: Molded splash guards provide excellent protection for front fenders, rocker panels and rear fascias. MSRP: $52.75/pair

6. Classic Mopar T/A hood: Available with an integrated scoop that adds to Dodge Challenger's aggressive appearance. The scoop is matte black and may be painted to match any exterior. MSRP: $1,275

7. Decal Kits: Mopar offers a variety of graphics that provide long-lasting appeal and are constructed of fade- and weather-resistant vinyl. Among the available choices are a full body-side beltline graphic in matte black or matte silver (MSRP: $190) or a custom strobe stripe beginning on the front of the vehicle and fading out midway through the door (MSRP: $182).

8. Floor Mat Kit: A set of four dark-slate grey mats provide excellent protection for floor surfaces and feature a Dodge Challenger logo. MSRP: $82.25

9. Hitch Receiver: Available for base and R/T models, the 1,000-pound tow-rated hitch has a 2-inch receiver opening. MSRP: $298

10. Interior Trim Bezel: Provides an upgraded look on the center stack bezel and console trim plate with a carbon weave finish. MSRP: $172

On the performance side, Mopar continues to offer key engine and suspension components for any production Challenger. Following are a few of the most popular offerings:

1. Cold-Air Intake Systems: Replaces the factory system for the 5.7-liter HEMI (MSRP: $371) or 6.1-liter HEMI (MSRP: $384) and allows cooler outside air into the engine for gains in horsepower and torque.

2. Cat-Back Exhaust Systems: Deliver a throaty exhaust tone while providing improved horsepower and torque. Available for 5.7-liter HEMI (MSRP: $1,190) and 6.1-liter HEMI (MSRP: $1,745).

3. Stage 2 Coilover Suspension Kit: Allows Dodge Challenger owners to lower the ride height of their vehicle for a low, custom look and a sporty ride. MSRP: $1,750

4. Mopar Strut Tower Brace: Reduces body flex in the front end while improving handling. MSRP: $359

5. Performance Brake Pads: Offer superior braking and pedal feel without brake fade at higher operating temperatures. MSRP: $74

About Dodge Brand

Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go® and Swivel 'n Go® seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.

Mopar Brand

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge and Ram vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and Ram vehicles - a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s - the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Source: Chrysler Group LLC

Dodge rolls out Performance Appearance Package for Dodge Challenger

One thing the Dodge Challenger has not been accused of is being an ugly car. It oozes retro more effectively than an other Mopar vehicle and perhaps it's fellow pony car brethren.

For 2010, Mopar has announced a new Performance Appearance Package that ups the ante even more. The package adds a body-color hood with a scoop, a body-color "Go-Wing" rear spoiler and strobe stripe performance graphics.

A separate package for the interior gets you a Mopar-branded T-handle shifter, bright pedal kit, bright door-sill guards, premium carpet floor mats and a vehicle cover.

Pricing for the exterior package is $1,995 and the interior package is $945 for the automatic and $780 for the manual.

Press Release:

Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand's Iconic Muscle Car

Auburn Hills, Mich., Jan 4, 2010 - Mopar is giving Dodge Challenger even more of a muscular appearance.

"Our mission at Mopar is to add value to all of our brands," said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. "Our 'Moparized' Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles."

Mopar's new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear "Go-Wing" spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

"We worked closely with Mopar to further enhance the appearance of Dodge's modern-day muscle machine," said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. "Our additional design cues effectively communicate the vehicle's world-class handling, performance and cutting-edge technology."

The Manufacturer's Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Dodge Brand
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles last year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city/25 highway mpg and minivan-first innovations including the segment's only Stow 'n Go and Swivel 'n Go seating and storage systems. The 2010 Dodge Avenger, with ESC, also earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS).

Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep, Dodge Car and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Dodge Challenger tops in Consumer Reports owner satisfaction survey

Consumer Reports has surveyed 380,000 subscribers to rank satisfied new car owners and surprisingly the Toyota Prius is no longer the champion. 92 percent of Dodge Challenger owners said they would definitely buy another one if they had the chance to do it again.

This is huge for Chrysler, as they have long been known for nagging issues with their vehicles, as well as being routinely beaten down by Consumer Reports.

The Big 3 improved their standings in the rankings overall, as 9 percent of American models were at the top of the list. For all the details, head over to the Consumer Reports website.

SEMA 2009: Dodge Challenger Mopar Edition

Despite the Chevrolet Camaro's huge presence at SEMA, Dodge had it's fair share of Challengers as well. The version you see here is simply called the "Mopar Edition" and features numerous items straight from the Mopar catalog. Check out the list of stuff below, complete with prices so you can build your own dream list.


PRESS RELEASE:

Custom-designed, matte black Go-Wing Rear Spoiler MSRP: $316
Mopar Nostalgia Wheels are a throw back to Mopar's heritage with 20-inch, 5-spoke forged-aluminum wheels featuring both a polished and clear-coat finish. MSRP: $583/each
Black 5.7-liter HEMI® Engine Cover with HEMI logos show off the powerplant in a not-so-subtle style. MSRP: $326
Hood Prop Kit replaces the single-hood prop rod with two gas struts and fasteners for easy hood travel. MSRP: $51.60
Cold-air Intake Kit provides noticeable gains in horsepower and torque, improved performance when accelerating and emits an aggressive sound from under the hood. MSRP: $371
Front and Rear Splash Guards provide excellent protection for front fenders, rocker panels and rear fascias with a custom-molded design. MSRP: $52.75 pair
Stainless-steel Cat-back Exhaust features a free-flow system that provides gains in horsepower and torque in addition to improved fuel economy and a deep-toned exhaust note. MSRP: $1,190
Chromed Fuel Door offers bright, bold complement to any exterior paint color while providing a retro look. MSRP: $176
One-piece Wheel Lock Kit provides protection with four chrome-plated locking nuts and one exclusive Mopar key. MSRP: $43.45
Custom Strobe Stripe Graphic adds a black stripe that begins on both front fenders and fades out midway through the door panel for an added performance look. MSRP: $182
Uconnect™ Navigation includes AM/FM/DVD player and Sirius Satellite radio with 30-gigabyte hard drive, USB connection and mini stereo jack. MSRP: $2,050
Sound system includes 368-watt amplifier (MSRP: $210), two 6-inch x 9-inch speakers in front (MSRP: $115), two 6-inch x 5-inch KICKER speakers in rear (MSRP: $79), and dual 10-inch square KICKER Subwoofer (MSRP: $885)
Ambient Lighting Kit illuminates the entire front footwell and cupholder areas with multi-color LEDs controlled with a rotary knob. MSRP: $274
Mopar Sirius Satellite Radio Antenna Kit delivers a new level of depth and content with more than 100 channels of digital entertainment from coast to coast. MSRP: $158
Chromed T-handle Shifter featuring a Mopar logo enhances the interior appearance by replacing the stock shift knob on the automatic-equipped Dodge Challenger. MSRP: $137
Interior Bezel Kit upgrades the center stack and console trim plate bezels with a two-piece, carbon-weave hydrographic finish. MSRP: $172
Easy-to-install Pedal Dress Up Kit showcases bright stainless-steel pedal covers for a performance-accented look. MSRP: $82.25
Mopar's brushed stainless-steel Door-Sill Guards make scratches to the interior sills a thing of the past. MSRP: $140
Premium front and rear Floor Mats feature 24-ounce luxury carpet that is color-coordinated to match any interior color. Front mats are custom-contoured for an exact fit and feature the Dodge Challenger logo on top of a rubber-nibbed backing which keep them firmly in place. MSRP: $82.25/set of four
Challenger-branded Cargo Area Mat is made of 24-ounce luxury carpet that is custom fit with a surged-edge binding for easy removal. MSRP: $107
Mopar's Stage II Coilover Suspension Kit allows up to a 1.625-inch ride-height drop for a low, custom look while maintaining a sporty, comfortable ride. MSRP: $1,750
Made from heavy gauge, powder-coated steel, the Strut Tower Brace reduces body flex in the front end and improves handling and driveability. MSRP: $359
Hood Pin and Cable Kit adds an extra touch of exposed chrome to Dodge Challenger's front end. MSRP: $71
Mopar-edition Hood Decal MSRP: $350

SEMA 2009: Dodge Challenger 1320

One of the show cars Dodge brought out to this year's SEMA was this Dodge Challenger 1320. Based on a Drag Pak Challenger, this car was created for one purpose: living life a quarter mile at a time.

Under the hood of the 1320 lies an all-aluminum Gen III 426ci crate engine putting out 556 horsepower and 540 lb-ft torque. Little touches like the inside headlight being turned into cold air ducting make the difference.

Check out the press release below for full details.

PRESS RELEASE:

Mopar Dodge Challenger 1320 Image Vehicle: Exploring a Street-legal Drag Pak Challenger
The Dodge Challenger 1320 began life as a Mopar Drag Pak Dodge Challenger. The current Drag Pak option is a light-weight, stripped-down, race-only, special-order version of the Dodge Challenger designed for competitive drag racing.

For the street-legal design, Mopar's design team took the vehicle back to its roots with styling reminiscent of vintage Mopar muscle, updated with today's technology. The Dodge Challenger 1320 image vehicle, named for the 1,320 feet on a quarter-mile drag strip, features Mopar's 426 cubic-inch, all-aluminum, HEMI® V-8 crate engine that generates 556 horsepower. The engine is equipped with unique Mopar-designed valve covers and a dress-up kit. Mopar's long-tube headers and exhaust system allow the cubic inches to breathe. Electric cutouts allow the exhaust to bypass the muffler system, which exits through custom side pipes for added rumble at the dragstrip. Power is put to the ground via a six-speed manual transmission through a custom Dynatrac rear housing with Mopar Dana 60 internals and a selectable, ARB locking differential. Mopar police wheels, widened in the rear, are strapped with Mickey Thompson street-legal drag radials to provide extra grip at launch. A four-corner, adjustable coil-over kit is provided by Mopar as an option for the Dodge Challenger. This system improves the handling of the vehicle under extreme loads of 556 horsepower and 540 lb.-ft. of torque.

Following Mopar's high-impact color heritage, the design team layered the 1320 in Acidic Hue, a non-metallic yellow paint and added matte black graphics. The body is lightened with the following carbon-fiber components from Mopar's design team and Seibon:

• Bulged hood with HEMI scoop
• Front spoiler
• Grille panel/headlamp surround

The interior is equipped with bare necessities--Dodge Viper seats, a sport steering wheel and a Hurst shifter. The rear seat, center console and radio have been removed in order to reduce vehicle weight and maintain the 1320's no-nonsense theme.

SEMA 2009: HPP Dodge Challenger Daytona

The Daytona/Superbird was built during a time when manufacturers would do anything for a competitive advantage in NASCAR. It wasn't really supposed to even sell, but it's cool race car looks have earned it a place in muscle car lore.

HPP brought out a new version to SEMA, based on the new Challenger. Although it packs a standard no frills 5.7L Hemi, it's the outside that counts. The whole car screams Hot Wheels, and just looks plain awesome.

Dodge Challenger NASCAR Nationwide Series car revealed

NASCAR's new Nationwide Series has already generated some buzz with the debut of the new Mustang stock car, and now it has another pony car in it's stable: the Dodge Challenger.

Chrysler pulled the wraps off it's new ride in Talledega, and the pleasant surprise is that the car retains a pretty stock looking front end. The Challenger joins not only the Mustang, but as of now unannounced cars from Toyota and Chevrolet in four races on the 2010 Nationwide Series calendar: Daytona in July, then later dates at Michigan, Richmond, and Lowe's Motor Speedway.

The new car designs are expected to be fully adopted for the 2011 NASCAR Nationwide Series season. This process is the same way NASCAR rolled out the Car of Tomorrow in the Sprint Cup series. Check out Dodge's official press release below for more info.

PRESS RELEASE

Dodge Motorsports Notes & Quotes - Dodge Introduces Challenger For NASCAR Nationwide Series

TALLADEGA, Ala. (Friday, Oct. 30, 2009) – Dodge Motorsports today revealed the Dodge Challenger as the "New Car" for the NASCAR Nationwide Series and announced an expansion of its partnership with Penske Racing beginning in 2010. Dodge will provide support for Penske Racing's two-car operation in the NASCAR Nationwide Series, in addition to Penske's three teams in the NASCAR Sprint Cup Series.

"As the performance brand of our new company, we are excited to expand our relationship with Penske Racing and introduce the iconic Dodge Challenger as our entry into the NASCAR Nationwide Series," said Ralph Gilles, President and CEO, Dodge Car Brand. "Motorsports are a significant part of the Dodge brand's legacy. Penske Racing has such a rich tradition in motorsports, and our partnership in the Nationwide Series will provide an excellent opportunity to showcase the Challenger and offer our loyal Dodge enthusiasts plenty of excitement in this very competitive series next year."

Penske Racing will field two teams, both running the full-season schedule. The Dodge Challenger will be used at the four "New Car" races NASCAR has designated, starting at Daytona in July. At the other 31 events that complete the 35-race season, Penske Racing will field Dodge Chargers as it did this season with the No. 12 Verizon Wireless Dodge Charger driven by Justin Allgaier. NASCAR is expecting full integration of the "New Car" in 2011.

Joining Allgaier will be Brad Keselowski in the No. 22 Discount Tire Dodge. He also will compete in the Dodge Challenger for the four designated races and in a Charger for the remainder of the schedule.

"Today's announcement further reinforces our relationship and commitment to Dodge Motorsports, and we are excited about our future with this great brand," said Tim Cindric, President of Penske Racing. "We believe Dodge's relationship with Penske Racing will continue to elevate and highlight both our brands and deliver value to Dodge enthusiasts."

Allgaier, in his rookie season in the Nationwide Series, is currently fifth in the season point standings and the leader among Rookie of the Year candidates.

"Penske Racing has a very successful relationship with the Dodge brand," commented Allgaier. "I am honored to be one of Dodge Motorsport's drivers and to be able to drive the new Challenger in the NASCAR Nationwide Series is going to be awesome. The car looks great and will give the Nationwide Series its own identity."

2010 Dodge Challenger
The Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The two-door coupe accommodates up to five passengers and is produced from the company's proven rear-wheel-drive platform. With three models of head-turning styling, two legendary HEMI® V-8 engine choices, up to 25 highway miles per gallon, more than 25 safety and security features and modern amenities, it's no surprise Dodge Challenger was awarded J.D. Power and Associates "Most Appealing Midsize Sporty Car" in its 2009 APEAL Study.

"The Dodge Challenger has proven to be one of the most sought after high-performance vehicles on the street today," said Dave Bailey, Senior Manager of Motorsports Engineering and SRT Body, Interior and Electrical. "Sharing our consumer's passion for performance through the race version of our Dodge Challenger will continue to showcase the unique engineering brought to our race and production vehicles."

Dodge will continue its support of Penske Racing's three-car operation in the NASCAR Sprint Cup Series in 2010 with drivers Kurt Busch, Sam Hornish Jr. and Keselowski.

The No. 12 Dodge Challenger will take part in Monday's NASCAR Nationwide test session at Talladega Superspeedway for the "new cars" with Allgaier driving.

"Big Daddy" Don Garlits to race again in new Dodge Challenger Drag Pak

Don Garlits is a drag racing legend who was an innovator during his long career. Garlits, who specialized in Top Fuel, was the first drag racer to produce such a machine with a rear-engine layout following an accident that cost him part of his foot. Later, he was among the first to be successful with a streamlined Top Fuel car.

Garlits is now 77 years old and it has been 6 years since his last race. And Big Daddy will be hitting the track again in Indianapolis behind the wheel of a new Dodge Challenger Drag Pak. The car that Garlits is driving is the first production Challenger Drag Pak to roll off the line after the special performance model debuted last year at the Performance Racing Industry show. There's no word on whether Garlits will continue competing after this weekend's U.S. Nationals, but you can't deny that the urge never dies.

PRESS RELEASE:

'Big Daddy' Don Garlits to Return to NHRA Drag Racing in a Dodge Challenger Drag Pak by Mopar® at Mac Tools U.S. Nationals

Garlits will make his first appearance in organized drag racing in six years

Center Line, Mich., Aug 31, 2009 - "Big Daddy" Don Garlits is making a comeback to NHRA competition for the first time since 2003, driving his Dodge Challenger Drag Pak by Mopar® into the heat of NHRA Stock eliminations at the Mac Tools U.S. Nationals on Labor Day weekend. His historic first run in the Drag Pak will be on Wednesday, Sept. 2, in A/Stock Automatic qualifying at O'Reilly Raceway Park in Indianapolis. The full U.S. Nationals event is scheduled to begin Sept. 2 with final eliminations on Monday, Sept. 7.

Garlits hung up his helmet after Top Fuel qualifying at the U.S. Nationals exactly six years ago in 2003. He last ran a stock class car in 1963 when he competed in a 1963 Dodge Max Wedge drag package car carrying "Garlits Dodge" graphics. His new Dodge Challenger Drag Pak by Mopar has the same lettering emblazoned on its sides, along with the same Mopar graphics from his historic run last year alongside "Miss Mighty Mopar" Judy Lilly in Drag Pak prototypes at the Mopar Mile-High NHRA Nationals.

"I like my Dodge Challenger Drag Pak much better than a dragster," said Garlits, referring to the current way Top Fuel dragsters are campaigned. "It takes 25 people to get a dragster to the line these days. All I have to do with the Dodge Challenger is turn the key and take it there. When the light turns green I have a ten-second ride-which is almost three times what I used to get-and I even have time to look at the tach and shift gears."

"Big Daddy's" 2009 Dodge Challenger is the first Drag Pak by Mopar ever made. He took delivery at the Performance Racing Industry show in December 2008, receiving the keys along with a certificate of authenticity from Mopar. Garlits put the Drag Pak by Mopar through test and exhibition runs at the World Series of Drag Racing at Cordova Dragway Park in Cordova, Ill., last weekend.

Garlits retired for the first time in 1987, but returned for one race at Atlanta in 1992 and made a 300-mph run at the U.S. Nationals in Indianapolis in 2001. He then ran a limited schedule of four NHRA National events each year in 2002 and 2003 before he stepped out of Top Fuel at the request of his wife, Pat. "I didn't want to come home and find my clothes all over the front yard," he said at the time he acquired his new Dodge Challenger, explaining that he had the home-front green light to run a doorslammer in competition, referring to his Drag Pak vehicle.

Garlits statistics

• 17 World Championship Titles and 144 National event wins
• Voted #1 Drag Racer for the past 50 years by the NHRA in 2001
• Won the prestigious U.S. Nationals eight times
• Car Craft Magazine Top Fuel Driver of the Year: 1969-70, 1972-73, 1975-78 & 1986
• Car Craft Magazine "Man of the Year": 1969, 1971-73
• American Hot Rod Association "Fuel Driver of the Year": 1971-74


The Mopar Brand: Authentic Motor Parts and Accessories for Chrysler, Jeep® and Dodge
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar-a simple contraction of the words MOtor and PARts-was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC.

The Mopar brand made its mark in the 1960s-the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

In addition to its proud muscle-car heritage, Mopar established a solid reputation as a one-stop shop for proven, quality-tested, reliable and original parts. Just this year, in 2009, Mopar has introduced more than 200 new parts and accessories.

"Mopar parts are unique in that they are engineered by the same team that creates all of our factory-authorized vehicle specifications for Chrysler, Jeep® and Dodge vehicles," said Pietro Gorlier, President & CEO, Mopar Service, Parts & Customer Care, Chrysler Group LLC. "At Mopar, we offer more than 280,000 parts and accessories for customers who want to customize and refresh their rides."

Today, Mopar is responsible for the distribution of authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold in more than 90 countries. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

Hurst unveils signature color combo on Series 4 Challenger

While gold and white are what Hurst is known for, some folks may want to have their aftermarket Charger in something a little different in order to not look like everyone else. Or maybe they just don't like gold and white.

For whatever reason, you can have your Hurst Challenger in a different color combination, this classy looking silver and black scheme with red trim. And these colors just happen to be the company's traditional colors.

The silver and black cars all come with a unique production number and certificate of authenticity. Niceties include a red anodized pistol grip shifter, 20-inch forged wheels with graphite gray painted spoke inserts, red perforated leather inserts and stitching, and Hurst logos on the dash, grille, wheel caps, floor mats, and on the front fenders. The Performance Series cars also come standard with Eibach suspension upgrades, a Magnaflow exhaust system, BFGoodrich KDW tires, and an optional Vortech supercharger.

PRESS RELEASE:

Hurst Performance Vehicles, one of the most recognized and revered names in automobile history, unveiled the first-ever Series 4 Supercharged 2010 Hurst/Hemi Challenger, dressed in the signature silver and black Hurst colors at the "Back to the Bricks" celebration in Flint, Mich.

Hurst legend, Doc Watson, joined Nate Shelton and Ron Flint of Hurst Performance Vehicles to unveil this newest addition to the Hurst Performance Series, which is complete with red accent stripes and detail throughout.

"We are honored to be here in Flint today to introduce the newest Hurst Executive Hot Rod," said Nate Shelton, Chairman of Hurst. "The Back to the Bricks celebration is the perfect place for us to join Doc and introduce this stunning car as a tribute to Hurst's legacy."

The numbered silver and black Challengers come equipped with a wild red anodized HARD-DRIVE® pistol grip Hurst shifter and 20" one-piece polished aluminum Hurst forged wheels, featuring graphite gray painted spoke insets and red and black Hurst logo wheel centers. Hurst collaborated with Katzkin on the car's black leather interior, which features perforated red inserts, red top-stitching and logos. Each Challenger contains traditional Hurst red and black logos in the dash badge, grille badge, wheel centers, fender graphics and the embroidered floor mats.

Doc Watson and Hurst introduced the silver and black Hurst/Olds with GM in 1968, a program that went on to be the most famous Hurst production program ever.

"I am proud to be part of the continuation of a great Hurst tradition." said Watson. "These wonderful vehicles should prove to be some of the most collectible Hurst cars in the future."

Hurst limited edition cars are well known by enthusiasts worldwide and are some of the most iconic and valuable muscle cars sought out by collectors. The cars are readily recognizable due to Hurst's signature paint schemes and graphics.

The Performance Series cars are a limited numbered series. Each comes with a sequentially numbered dash badge and its own Certificate of Authenticity. These cars all feature Hurst's own AIR-SPEED® rear deck spoiler painted in body colors, Hurst/Eibach suspension, shocks and sway bars, Hurst/Magnaflow polished stainless steel cat-back exhaust, BF Goodrich KDW Performance Tires, Hurst/Katzkin leather interior, embroidered logo floor mats, a custom car cover and K&N Air Filters. Hurst cars feature painted stripes and graphics under clear, not stickers. SERIES 3 through 5 feature HURST/Vortech superchargers.

The HURST/Hemi®-Challenger is available in five performance stages. Series 2 vehicles are available through participating Dodge dealers nationwide, while Series 3, 4 and 5 vehicles are only available from Hurst Performance Vehicles and can be ordered via the company's website at www.hurst-performance.com.

Mr. Norm's Super Challenger in Chicago

Mr. Norm's Chicago based Grand Spaulding Dodge is the most famous Mopar dealer in the country, although he sold the dealership in the 70's. The man has made a resurgence of sorts lately, officially introducing the 1968 Dodge GSS Hemi Dart last year in Chicago as well as the Super Cuda and Challenger at SEMA just a few months ago.


The Challenger made an appearance in Chicago as well, sporting a two tone paint job and 900 horsepower. Other features include a carbon fiber front and rear spoiler, Katzkin leather interior, SSBC eight-piston front brakes, and a Hurst pistol grip shifter. Like the Hurst and its HEMI Challenger, Mr. Norm is selling a production version of the car with a a variety of styling options and performance levels ranging from 600 to 900 horsepower.

Dodge Challenger R/T with Mopar accessories

The Dodge Challenger R/T is an exciting car, offering good performance, great styling, and a reasonable price. And to no one's surprise, mother Mopar is offering up a host of enhancements for the R/T.



At Detroit, Dodge had this accessorized R/T on display with the latest parts from the Mopar catalog. The car you see here comes with Nostalgia wheels ($561 each), Go-Wing spoiler ($307), carbon fiber engine cover ($313), cold air intake ($359), cat-back exhaust system ($1,155), performance shifter ($680), coilover suspension kit ($1,704), Katzkin leather seats ($1,240), T/A hood, and more.

SMS 570 Dodge Challenger revealed!

Steve Saleen is determined to show everyone that his new company is different from the old one. He did so by renting out a rave club in Orange County. When the cover of the mystery vehicle was removed, it revealed the new SMS 570 Challenger.



The first SMS 570 Challenger, in fact. And it's headed to Barrett Jackson for auction after it's unveiling. The 570 is a mean looking machine, with revised body panels and red butterfly induction hood flaps.



The shade of purple that adorns those revised fenders is a shade of purple that is similar to Plum Crazy, but Saleen dubs it "Plum Insane."



The SMS Signature Series 570 Challenger does most of it's damage from under the hood, however. The already potent 5.7L Hemi sports a supercharger, raising horsepower to 500 in base trim and going all the way up to 700 horsepower.



There are also a host of suspension, brake, and interior changes to make the package a complete turnkey supercar. Production is set to begin at the end of January, with prices expected to be in the $60,000 to $70,000 range. 2010 SMS Mustangs and Camaros should follow later this year, according to Steve.



PRESS RELEASE



Steve Saleen and his company SMS are well on the way to production with the first vehicle in

the line of Signature Series ultra-high performance vehicles. The SMS 570 Challenger will

be the first vehicle with a host of aesthetic and functional innovations including the patented

SMS Red Butterfly Induction™ hood and a full compliment of SMS ultra-high performance

components including: drivetrain, suspension, aerodynamics, tires, wheels and interior.



"When you combine Steve Saleen and Dodge Challenger you get the pairing of two

powerhouse automotive icons." - Edmunds/Inside Line





Steve Saleen presents the SMS 570 Challenger



The fully certified and street legal SMS 570 Challenger and SMS 570X Challenger will be

based off the 2009 Dodge Challenger R/T platform and will feature a SMS designed and

engineered SMS 296 Supercharger atop the 5.7L Hemi, with power ratings from 500 to over

700 horsepower respectively.





Steve Saleen presents the SMS 296 Supercharger



"Who wants a Steve Saleen Supercharged Challenger? We Do!" - Dodgepedia.org



The MSRP's for the 2009 SMS 570 Challenger and SMS 570X Challenger are targeted to

start at $60,000 to $70,000 respectively with production commencing in 2008. Both models

will carry a bumper-to-bumper factory warranty.



This is an exciting opportunity for the Mopar community to finally take part in the ultra-high

performance niche production vehicle market! So act now to reserve yours.



"We're big fans of Steve Saleen. He's created some pretty incredible Mustangs over

the last 25 years, and any guy that successfully builds his own supercar gets major

props in our book." – Autoblog





Steve Saleen presents the SMS 570 Challenger



Each of these limited edition vehicles will be personally signed by Steve Saleen as part of the

Signature Series product line, complete with unique badges and graphics. Production

numbers will be limited per year depending on the model, so the opportunity to be one of the

few owners is limited to a first come first served basis. So act now, by placing your pre-

production orders though any Dodge dealer in the US. Or call us directly for more details.





SMS



We are a niche manufacturer of lifestyle ultra-high performance vehicles, technical

performance parts, lifestyle accessories and apparel. We design, engineer, test, certify,

manufacture and assemble all our own products and vehicles.



"I am drawing upon 25 years of rich experience in the automotive industry to address

the rapidly expanding global market of automotive lifestyle vehicles, technical

performance parts, accessories and apparel" explains Steve Saleen, Chairman and

CEO of SMS.



For more information please contact our sales department at: (714) 400-2121 x:216



www.smssupercars.com

2009 Dodge Challenger R/T Classic launches at $34,005

The Dodge Challenger R/T Classic package that debuted this week at the Detroit Auto Show is is now available for order through your local dealer. In addition to model specific wheels and retro styled badging and stripes, Challengers equipped with the Classic package also feature functional hood scoops to help with engine cooling.



Six colors are available, including Hemi Orange, TorRed, and B5 Blue (a color that had previously only been offered on a special Richard Petty auction car). Pricing will start at $34,005 before options are added on.



Source: Chrysler]





PRESS RELEASE



All-new 2009 Dodge Challenger R/T Classic Adds More Nostalgic Flavor to Modern American Muscle Car



All-new R/T Classic pays homage to Dodge Challengers of yesteryear



Dodge Challenger R/T Classic features unique throwback design cues

Legendary 5.7-liter HEMI® V-8 delivers zero to 60 mph performance in less than six seconds

Six-speed manual transmission features performance-tuned dual exhaust with "low restriction" bottle resonators for optimum throatiness

Functional dual hood scoops are new to R/T Classic and stay true to Dodge Challenger's heritage

Original B5 Blue returns from the Chrysler paint code archive



Auburn Hills, Mich., Jan 16, 2009 -

The all-new 2009 Dodge Challenger delivers the best of modern American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology. The all-new 2009 Dodge Challenger R/T Classic goes further with even more memorable blast-from-the-past design cues. The all-new 2009 Dodge Challenger R/T Classic starts at $34,005 (including $725 destination) and is available for ordering now at Dodge dealerships nationwide.



"Our all-new 2009 Dodge Challenger R/T Classic is more than a modern-day muscle machine, it pays homage to one of the most storied nameplates in automotive history," said Dan Knott, Vice President-Car / Minivan / SRT Product Team, Chrysler LLC. "With heritage-inspired dual-wide body-side R/T stripes, original 'Challenger' heritage badging and the newest generation of our legendary 5.7-liter HEMI® V-8 engine, the new 2009 Dodge Challenger R/T Classic delivers the greatness of our pony car past with advanced fuel-efficient muscle."



Based on the powerful 2009 Dodge Challenger R/T, the Dodge Challenger R/T Classic not only delivers a menacing look and premium equipment-its powertrain delivers an unforgettable punch. With dual throwback A-line body-side R/T stripes, 'Challenger' fender badging in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage 'R/T' badge, body-color rear spoiler and chromed fuel-filler door-the Dodge Challenger R/T Classic is unmistakable.



"Dodge Challenger has a rich performance heritage and the 2009 Dodge Challenger R/T Classic encompasses numerous technologies that allow great on-road performance while delivering proven-quality and refinement to ensure its place in the Dodge pony car history," said Knott.



The 2009 Dodge Challenger R/T Classic tucks its legendary 5.7-liter HEMI® V-8 engine under a long, raised performance hood with functional hood scoops to increase engine cooling. The newest generation 5.7-liter HEMI® V-8 engine features dual variable-cam timing (VCT) and dual ignition (two spark plugs per cylinder) to increase power and torque, while improving refinement and efficiency.



When paired with the Tremec six-speed manual transmission, the 2009 Dodge Challenger R/T Classic features the performance-minded Track Pak's precision-shift "pistol-grip" shifter, bright pedals, Electronic Stability Program (ESP) with defeatable traction control, Hill Start Assist (HSA), four-wheel disc performance braking system and an anti-spin 3.92 differential. A performance-tuned dual exhaust optimizes engine back pressure and exhaust throatiness by replacing the standard under-floor muffler with two low-restriction bottle resonators. The result, a powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) that can accelerate the Dodge Challenger R/T Classic from zero to 60 mph in less than 6 seconds.



An available five-speed automatic transmission with Auto Stick provides efficiency and responsiveness in the 2009 Dodge Challenger R/T Classic. An aggressive first-gear ratio provides outstanding launch performance, while the transmission's fully-adaptive electronic control delivers more responsiveness without harshness.



When paired with the automatic transmission, the new-generation 5.7-liter HEMI® V-8 includes the fuel-saving multi-displacement system (MDS) allowing Dodge Challenger R/T Classic to operate economically on four cylinders, or produce 372 horsepower (277 kW) and 401 lb.-ft. of torque (544 N•m) when all eight cylinders are needed.



On the interior, the trapezoidal theme of the door-panel cove and gauge cluster, dark headliner and slanted shifter console are inspired by the original Dodge Challenger. Inspiration from the past continues with a "four bomb" gauge cluster with deep easy-to-read white faces. Premium leather-trimmed bucket seats with heat are well-bolstered and finished with French-seamed stitching. The advanced uconnect gps with voice recognition, navigation with real-time traffic and Universal Customer Interface (UCI) is available on the Dodge Challenger R/T Classic.



The 2009 Dodge Challenger R/T Classic offers exceptional rear seating for a two-door coupe, achieving best-in-class rear head (37.4 inches) and leg (32.6 inches) room compared with the competition. Coupled with best-in-class cargo space (16.2 cu. ft.)-equal to the Dodge Charger-the all-new 2009 Dodge Challenger R/T Classic offers comfort and functionality.



The all-new 2009 Dodge Challenger R/T Classic is available in Brilliant Black Crystal Pearl, Bright Silver Metallic, Stone White and three Dodge heritage colors-HEMI® Orange, TorRed and B5 Blue. Dodge dealerships nationwide are now accepting orders for the all-new 2009 Dodge Challenger R/T Classic.



2009 Dodge Challenger R/T Classic Production

Production of the all-new 2009 Dodge Challenger R/T Classic will start in February 2009 at the Brampton Assembly plant in Brampton, Ontario, Canada. It will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Chrysler 300.



All-new 2009 Dodge Challenger

The all-new 2009 Dodge Challenger merges the best American muscle-car characteristics-unmistakable design, world-class handling, powerful engines and technology-to delight driving enthusiasts across several generations. The Dodge Challenger accommodates five-passengers in a two-door coupe produced from the company's proven rear-wheel-drive platform. With three models of head-turning styling, two legendary HEMI® V-8 engines choices, more than 25 safety and security features and modern amenities including uconnect gps with voice-activated navigation system and real-time traffic available-the 2009 Dodge Challenger delivers the brand's "bold, powerful and capable" credo.



Dodge Brand

With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth generation minivan in 2009. This year, Dodge will add to the award-winning Ram lineup with the introduction of the all-new 2010 Dodge Ram 2500 Heavy Duty and 3500 Chassis Cab.



Dodge introduced several new vehicles in 2008, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Dodge Grand Caravan continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2009 Dodge Grand Caravan is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.



Also in 2008, the Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.